Chief Revenue Officer at Zencargo, Sam Greenhalgh, and VP Operations & Finance at Terra Kaffe, Zach Oseran, discuss what it takes to scale a fast-growing premium coffee machine brand’s supply chain without losing control of cost or speed.

They dig into the high-stakes launch of Terra Kaffe’s Demi machine, and how proactive, month-by-month planning has made Terra Kaffe’s shipping more resilient to disruption. They also reflect on where freight is headed next: pairing AI with an expert human team so businesses can spend less time firefighting logistics and more time on growth and innovation.

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